If there’s a good analogy to explain Facebook video adverts, they are similar to street performers who occupy a busy space to try to grab the attention of the passerby. With an average of 8 billion daily video views on Facebook in 2019, it is the most widely used social media platform of this era. Regardless of an organization’s business goal, Facebook would most likely make up a sizeable part of its marketing strategy due to its extensive reach to the largest online social media users.
The following is a compilation of some key statistics of Facebook video advertising to help provide a better understanding of this platform. Since 2018, the average advertising impression on Facebook has increased by 21% – which is a good indication that online users are more receptive to advertisements. 47% of the value of Facebook video ads happens in the first three seconds due to human’s short attention span. Hence, organizations only have less than 5 seconds to convince their potential consumers and make a lasting impact – especially in a competitive field of Facebook videos.
Another interesting data is that 85% of Facebook videos are watched with their sound off. Due to a large number of videos available, most consumers would focus on the visual and short text messages about the video instead of watching the full video. Organizations that understand this behavior would create visually attracting videos that would be able to capture attention instantly without the necessary use of sound. With the wide target audience on Facebook as the largest social media network, the possibility seems endless with the use of video advertising on this platform.