Game of Thrones has taken the world by storm and its growing popularity does not seem to be slowing down. During the final season of HBO’s phenomenon, a Starbucks look-alike coffee cup was mistakenly left in the final cut of a scene – resulting in more than $2.3 billion in free advertising for the coffee chain.
According to Stacy Jones, the CEO of marketing company Hollywood Branded, the estimated value of all buzz is $2.3 billion. Jones cited PR subscriptions service Critical Mention, which has a total up of 10,627 mentions of Starbucks and ‘Game of Thrones’ on multiple online and offline platforms globally. On the other hand, more than 193,000 mentions of Starbucks and “Game of Thrones” are accumulated within 48 hours on various social media platforms and sites according to a social media analytics platform, Talkwalker.
Another report from a Twitter spokeswoman reported that Starbucks tweets were running at ten times their average hourly tweets. There have been more than 310,000 tweets on that day while specific tweets are usually less than 100,000 tweets. However, the real surprise came after HBO released an official statement stating that the coffee cup was not from Starbucks. Instead, it originated from a craft service cup containing herbal tea as part of their on-set services. Despite the unclear logo, many people remain convinced that the cup is from Starbucks – further proving the strength of Starbucks’ brand power.