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Pringles Are Dough Rather Than Actual Potato

The controversial story behind the flawless crisp in an odd cylinder


What's going on?

Chips or also known as crisp have long been go-to snacks for satisfying cravings while watching television or performing other social activities. However, not many are aware that they are not entirely made of potatoes. According to research, the ever-popular Pringles is labeled as crisp, but it has less than 50% potato content and does not even resemble anything like potato crisps.


Rather than slicing bits of potato and frying them, a mixture of flakes, rice, and corn are also part of the composition of Pringles. All of these ingredients will then be compressed into the shape that we all come to know – the perfectly shaped crisps in a cylindrical container. The reasoning behind this idea was to crisp away on taxes, since Pringles contains an actual amount of 42% potato content. Britains’ high court objects that the company should be exempted from taxes while the appeal court thinks the opposite. In the United Kingdom, snacks are known as necessary needs and therefore free from taxes.


However, potato crisp is not exempt from that law, and after many tedious trials, it was decided that Pringles are crisp. As a result, its owner Procter and Gamble had to cough out a hefty amount of 100 million British pounds in Value Added Tax. While Pringles is still a popular snack in the present age, there’s a more in-depth underlying story of this controversial potato.