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Human Now Have Shorter Attention Span Than Goldfish

The impact of digitalized lifestyle on the brain


What's going on?

Technology has advanced with years, and it has transformed the way people live. However, the effects of technological advancement come with both positive and negative aspects. One of them is the attention level of human and the way our brain has adapted to a rising digitalized lifestyle.


According to a new study from Microsoft Corporation, the average human attention span has fallen from 12 seconds in 2000 to eight seconds today, which is one second shorter than a goldfish. This result that was captured via portable electroencephalography (EEG) shows that people now generally lose concentration after eight seconds. The top factors that impact attention level are media consumption, social media usage, technology adoption rate, and multi-screening behavior.


Based on the study, they also further discovered that 79% of young Canadians use other devices while watching TV, 77% will reach for the phone when nothing is holding their attention, and 52% will check the phone at least every 30 minutes. This further proves that the advancement of technology could be the main reason that causes changes in the attention span of a human, as our brains are constantly on the lookout for information . However, on the bright side, the ability for people to multitask has improved with exposure to technology, which helps people to shift attention across different tasks.