The birth of the tree-planting search engine, Ecosia.org took place in December 2009 shortly after founder Christian Kroll had travelled the world and realized his desire to engage in forest preservation to help the environment. With that in mind, Ecosia became Germany’s first certified B Corporation, which is only awarded to businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. Since then, Ecosia has reached an incredible milestone of planting 60 million trees, as well as recently building a solar plant to ensure their servers run on clean power.
In late January 2020, Ecosia announced an emergency climate campaign through its social media platforms, whereby all the profits generated from searches on their search engine would be directed to restore subtropical rainforests in New South Wales. This initiative has a significant environmental impact because unlike Australian bushland, subtropical rainforests struggle to regenerate by themselves. In collaboration with Australian organization ReForest Now, Ecosia aims to plant trees that will clean the air, bring down temperatures, and increase rainfall. As a result of the announcement and with the help of its online community, Ecosia successfully generated profits to plant 26,446 trees from just one day of searches and now have plans to scale up the project.
Meanwhile, Ecosia has continuously been working with experts and communities to reforest areas of the world that needs it most. Its goal is to prioritize sustainable and high-impact planting strategies that result in vast improvements in the environment, local economies, and social stability. Ecosia stays true to the belief that trees are the most effective carbon dioxide (CO2) absorbers the world has with the potential to tackle climate change, restart water cycles, prevent spread of deserts, and turn barren grounds back into farmland and fertile woods.