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How big brands are repurposing facilities to combat COVID-19

Businesses unite against a single cause


What's going on?

The efficient response of businesses to the COVID-19 pandemic has been a tremendous help in providing vital aid to the front line. From producing face shields and ventilators to housing medical professionals and other essential workers, top brands around the world have been repurposing their production facilities to help combat the COVID-19 crisis.


The world’s largest luxury company, LVMH Moët Hennessy, has switched its perfume manufacturing facilities for Christian Dior, Givenchy, and Guerlain fragrances to make hand sanitizer. In the first week alone, LVMH successfully donated 12 tons of hydroalcoholic gel to numerous French health agencies, including the largest teaching hospital system in Europe, Assistance Publique-Hôpitaux de Paris (APHP).


Apple CEO Tim Cook, on the other hand, recently took to Twitter to update the world on how the tech company is helping to manage the COVID-19 crisis. In his video, Cook explained that in addition to sourcing more than 20 million masks through its global supply chain, Apple has also launched a company-wide effort to produce and distribute 1 million face shields for health workers each week.


Meanwhile, empty hotel rooms have been converted into quarantine centers and housing for frontline workers. For example, Hilton and American Express donated 1 million hotel rooms for medical professionals, as well as those returning from abroad who need to self-quarantine. Additionally, Marriott has donated $10 million in hotel stays, while Hyatt hotels now offer discounted rates for healthcare and other essential workers.


Finally, it also evident that there may not be enough ventilators to ensure the coming wave of patients will have the critical equipment to battle through severe symptoms. As a result, automakers such as Ford and General Motors (GM) have stepped up to help scale up the production by transforming some of their idled facilities into ventilator production sites. All in all, the sign of businesses uniting against a single cause is an uplifting outcome amidst the pandemic.